If you want to take your keyword research to the next level, look into eBay SEO tools-such as Keywords Everywhere or KeywordTool.io-that identify keyword search volume, competition level, and other important information you should consider when trying to discover the right terms to use in your listings. How do they format their titles and descriptions? How are they using their target keywords? The answers to these questions will give clues into what works for others in your niche, and you can then incorporate those practices into your own listings. Identify what the top results have in common to figure out what the sellers are doing to get to the top page. In addition to looking at the search suggestions, examine the product listing in the search results. For example, when you search “Bluetooth headphones,” just below the search bar you’ll get related queries with more specific product details: “bluetooth headphones over ear,” “wireless bluetooth headphones”, etc. Doing so will give you a better idea of what terms to include in your listing. You’ll want to look at the related search queries that show once you search for something. Put yourself in the shoes of an eBay customer and think of the words and phrases they would type in. If you’re racking your brain on how to optimize eBay listings, kickstart your keyword research by entering your product name into eBay’s search bar to see what comes up. Keyword research is a critical component of any SEO strategy, be it for Google, Bing, or eBay’s Cassini search engine. Wondering how to get more traffic on eBay? The first step to getting your listings to rank-and increasing your eBay traffic-is to find the best terms to include in your product pages. How to find the best keywords for your eBay listing Sellers with better performance get higher rankings in the eBay search results. It looks at the seller’s track record: eBay’s Cassini also factors in a seller’s previous performance-successful sales, ratings, and customer service.If many customers click a listing and end up buying the item, that could signal Cassini to rank that product (or similar ones) higher. It’s driven by buyer behavior: eBay’s search engine uses buyer behavior to determine the ranking of a listing.One of the ways it determines relevance is through keywords in the listing title and product description. It analyzes your product relevance: eBay Cassini’s goal is to serve up search results that are relevant to the user’s search query.eBay hasn’t revealed how its search engine Cassini really works, but here’s what I’ve gathered: It works similarly to Google-it uses algorithms to determine how to rank product listings on its search results. The purpose of SEO is to improve a website’s rankings and drive more traffic to it.ĮBay Cassini search engine: what it is and how it worksĬassini is eBay’s search engine. SEO involves a number of tasks like keyword research, content creation, link building, site speed improvements, and others. SEO or search engine optimization refers to the process of getting a website or webpage to rank well on search engines such as Google, Yahoo!, and Bing. Let’s dive in! SEO basics: what you need to knowīefore I get into specific eBay SEO strategies and tactics, let’s brush up on a few basic SEO principles. The eBay SEO tools you can use to boost your listings.What to avoid when doing eBay search engine optimization.eBay listing optimization to increase your eBay traffic.How to find the best keywords for your listing.How eBay Cassini, the eBay search engine, works.The basics of Search Engine Optimization (SEO). To help you get started, I’ll walk you through the ins and outs of eBay search engine optimization. Whether you’re just thinking of setting up your eBay store with Printful or already have one, you’ll have to figure out how to get more traffic to your product listings. Getting in front of your target customers requires savvy eBay SEO practices that ensure your products show up on relevant search results. It’s also easy to get lost in a sea of listings. With more than 183 million active buyers in 2020, eBay has the power to put your products in front of a vast number of users.
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